Justin is a husband and father to three children (ages 4, 2.5, and 8 months). He and his wife Haley are the duo behind the ‘Price of Avocado Toast’ podcast and financial coaching business. Justin also coaches high school football.

Justin’s tale of financial awakening began with a life-altering windfall of money. At the age of 24, he found himself the recipient of a $600,000 payout from a wrongful death lawsuit related to his grandmother’s passing.

This influx happened just as he and his future wife Haley started their relationship. Having both come from financially unstable households, they were unprepared for the responsibility that came with such a large sum of money.

Their initial response was to spend liberally, enjoying comforts they had not known, believing their financial well-being was secure.

However, this was short lived. Within 3.5 years, not only had they depleted the entire $600k, they had also accumulated over $220k in debt.

Their turning point came from an unexpectedly simple moment - a dispute over the purchase of pumpkin muffins. This may seem trivial to most, but it highlights Justin's severe financial strain. It was the ‘aha’ moment that ignited a change in their approach to money.

Determined to rewrite their money story, Justin and Haley learned all they could about personal finance, started budgeting, cut unnecessary expenses, and aggressively paid down debt. The pair sold things, took on multiple jobs, and used every resource available to claw their way out of debt.

Over 18 months, they paid off $130,000 and, in the process, realigned their lives with their values and goals. This process also sparked their passion to help others avoid the pitfalls they encountered.

Today, Justin and Haley have transformed their painful lessons into a mission to empower others. Through their podcast, "Price of Avocado Toast," and their financial coaching business, they share their knowledge, experiences, and insights, guiding individuals and families toward financial literacy and freedom.

Their story is a testament to the power of resilience, education, and the transformative impact of facing financial challenges head-on.

If you want to connect with Justin you can find him across most social platforms @PriceofAvocadoToast. On 𝕏, it is just @PriceAvocado. I also highly recommend checking out the Price of Avocado Toast podcast wherever you listen to podcasts.